How Storytelling Can Grow a Business

The business world is always looking for that great new idea, but what if the next big thing was something as old as humanity?

Great storytelling has been around for eons, but prowess in that skill can propel growth in a company or brand, attract new talent and boost employee morale. Carmine Gallo tells this story in his new book, The Storyteller’s Secret: From TED Speakers to Business Legends, Why Some Ideas Catch On and Others Don’t, on the Knowledge@Wharton show on Wharton Business Radio on SiriusXM channel 111.

http://knowledge.wharton.upenn.edu/article/how-storytelling-can-move-a-business/?utm_source=kw_newsletter&utm_medium=email&utm_campaign=2016-03-31